Landmark Group Opens Iconic Oasis Centre

H. H. Sheikh Ahmed Bin Saeed Al Maktoum Officiates the Grand Opening

Landmark Group, a leading retailer and one of Middle East's fastest growing business conglomerates, today announced the opening of the new Oasis Centre. The new Oasis Centre is located between the second and third interchange on the arterial Sheikh Zayed road, offers the convenience of a neighborhood shopping centre, with the variety that comes with big malls.

The Centre was officially inaugurated by His Highness, Sheikh Ahmed Bin Saeed Al Maktoum, at an exclusive launch featuring a display of arial acrobatics and an energetic performance by Dubai Drums.

Speaking on the occasion, Micky Jagtiani, Chairman - Landmark Group said, "Dubai has made its mark on the international landscape as a key shopping destination, and the rebirth of Oasis Centre is a further affirmation of the vibrancy of our retail industry. I am delighted to be part of this new beginning and affirm that the core elements of value and convenience resonate through every aspect of the new Oasis Centre."

Built in 30 months, the architectural concept of Oasis Centre stems from a vision to create a traditional yet modern edifice that exudes warmth, harmony and convenience for the entire family. Conceptualized by the Dubai based Archgroup Consultants, the Centre's Art Deco structure is a vibrant fresh design approach and will count amongst the stylish and modern architectural examples in Dubai. On entering the Centre, shoppers are immediately greeted by a dramatic glass dome - the largest suspended dome in the Middle East, which is designed to radiate light throughout the mall. The distinctive, inward-looking interior design of Oasis Centre provides customers with a panoramic view of all the stores, and has a unique vertical transportation system in place for convenient traffic movement. Suspended from the dome is a striking multi-coloured spiral feature which offsets the curved glass panels.

Vipen Sethi - CEO, Landmark Group said "The opening of the new Oasis Centre marks yet another milestone in the history of Landmark Group and we are truly proud of this achievement. It has taken months of hard work and unwavering commitment to make this dream a reality."

"I do believe that the new Oasis Centre will carve a niche in the retail industry as a family shopping destination offering depth and diversity in its product and service mix. It will become the destination of choice for those seeking exceptional value in an easy shopping environment,'' Mr. Sethi added.

The Oasis Centre spans a total area of 1.44 million sq. ft. and retail space just under one million sq. ft. spread across four levels, with approximately 76 per cent of the stores open at the time of the launch. The new Oasis Centre will house 77 stores including all of Landmark Group's core businesses - Centrepoint including Babyshop, Shoe Mart, Splash, Lifestyle & Beautybay, and Max, Home Centre, Q Home Décor, E-max, Fun City, Gourmet Station, Spaces, Shoexpress and the Group operated international franchise businesses.

Oasis Centre also provides a diverse shopping experience with a number of globally recognized brands including Carrefour Express, the first Fitness First exclusively for women, Sun & Sand Sports, Nike Lifestyle, New Look, Koton, Ecco, Valencia, etc.

Established brands have found the opportunity to reinvent themselves at the Oasis Centre and are launching several new store concepts such as Fun City with a focus on futuristic interactivity for children and teens. The mall will also house Splash's second largest store in the UAE. The trendy fashion brand has introduced the 'Tokyo Street' within its store, which is a Japanese marketplace inspired area where customers can street-shop for accessories, t-shirts and denim. Located in the heart of the store is retail area dedicated to the region's burgeoning design talent. This space will provide a platform for UAE's most promising designers to not only showcase but also retail their creations to Splash's customers.

New Landmark Group brands in Dubai at the Oasis Centre:

EMAX is Dubai's largest electronic store; the 115,000 sq. ft. store features over 20 departments and over 300 world class brands. The EMAX store focuses on complete solutions for the customer which go beyond electronics and just selling products. The Experience Zones, PC clinic and Print Shop are some of the highlights of this flagship electronic store in Oasis Centre

Q Home Décor - Luxury furnishings made affordable, the store is over 40,000 sq. ft. - with the illusion of an even larger space. Influenced by the cosmopolitan lifestyle of global cities like New York, Paris and London, the store features solid wood case goods, stunning Carrera marble fireplaces, exquisite Italian design sofas and fine home accessories, amongst others.

A feast for the eyes - and a delight to the senses, Gourmet Station stands apart in the Dubai shopping and dining market by offering specialized gourmet food products in a culinary theatre atmosphere. Here the pleasure of eating, the art of preparation and a true market shopping experience bring a tantalizing fusion of retro glam and elegance to the modern farmer's market.

With its mantra of 'Go from plain to vain', SPACES will open its flagship hypersalon at the Oasis Centre. A large space is devoted to a myriad of hair, face, nail, massage, waxing and other services for men, women and kids. Grooming at SPACES is mid market priced, making the 'plain to vain' experience extremely affordable and accessible.

Beautybay, provides a one stop shop for salon, beauty products and accessories. Focusing on providing unique assortment of leading beauty brands, emerging brands, and niche brands, Beautybay combines product breadth, value and convenience of a complete beauty superstore.

Shoexpress opens it's very first store in the new Oasis Centre, bringing a true 'value' footwear business to the region. This shoe and accessory store provides the most extensive range of fashionable products for the entire family, at amazingly low prices. Catering to all age-groups with a mix of local and international brands, Oasis Centre offers a wide range of items from jewellery to watches, perfumes to cosmetics, gift items, rugs, sporting goods to electronics. The new shopping centre comes with a food court which features a delectable spread - from fast food to specialty restaurants and cafes. There is a parking facility with ample spaces to accommodate 1,550 vehicles across two basement levels.

Landmark Group was established 1973 and has since grown into an international retail conglomerate that encompasses a retail presence of over 11 million square feet in over 800 stores in 10 countries. Growth being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of 32 per cent over the last 3 years.

Oasis Centre information: Telephone: +9714-515 4000
Fax: +9714-515 4001
info@oasiscentremall.com
www.oasiscentremall.com

For more information, please contact Toju Ogbe, BPG Public Relations, Dubai
Tel: +9714-295 3456; Fax: +9714-295 1027
E-mail: toju@batespangulf.com

Smita Deans, Corporate Communications Manager, Landmark Group, Dubai
Tel: +9714-809 4131; Fax: +9714-809 4321
E-mail: smita.deans@cplmg.com