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Bossa Nova inspires Dumond's Summer
Press Release
International Footwear Division 2010

Dumond's Summer 2010 collection was created to the sound of Bossa Nova. The musical genre served as an inspiration for the novelties filled with the Brazilian way of being. The city of Rio de Janeiro - where the style was created - with its charm, its shapes and its exuberant nature, was the inspiration of the brand to create models with exclusive shapes and textures.

For the Summer 2010, the highlights are the differentiated heels, specially "Corcovado", comma-shaped and skived in the back. The brand also launches the screw-shaped heel and the cutout wedge, perfect to give innovative air to sandals and peep toes. High platform shoes with thicker heels, but delicate shapes, share space with another model of platform shoes, with thin and medium heels. The finishing presents leather stacked heel covers, which get different versions for the summer; among them the stylized design of the Copacabana sidewalk.

Another novelty is in the development of exclusive leathers - with textures as crocodile and snake - which receive manual treatment to be with the most possible natural finishing. The color chart presents strong tones with washed touches, as guava and yellow. The metallic tone gains strength with the new material of scratched leather, appearing in models with high heels, but also in delicate flats.

The natural fibers also get sophistication, as the cotton straw with lurex, which appear in shoes that are noted for their comfort. Buckle ornaments in leather imitating stone, wood leaves and drawings with cutouts made by laser give even more charm and femininity to the pieces. The collection, which counts with 100 models of shoes, ballet flats and sandals, also brings 45 handbags for the day-to-day life and parties, as well as wallets and belts.

About Dumond
Dumond is a brand from Brazil and belongs to the high fashion Brazilian footwear group Paqueta. Dumond was established in 1997 and is today one of the major Brazilian fashion brands.

In 2008 Dumond joined hands with the Landmark Group and opened its first store at Deira City Centre. Dumond offers a diverse mix of products such as handbags & leather accessories. Their accessories and footwear range are recognized for their unique styles and designs and are priced in the range of AED 250 - 1100.

Dumond stores offer a very stylish & attractive layout with a modern and sophisticated atmosphere along with a functional display of products making the overall shopping experience very memorable.

Since its launch Dumond has established 5 stores across the UAE, viz DCC, Oasis Centre, Dubai Festival City, Al Wahda - Abu Dhabi & Bawadi Mall - Al Ain.

A global brand
In addition to the success in the internal market - where it has 20 stores and more than 1,000 clients in the multi-brand channel - Dumond already has 14 exclusive international stores, in important markets as United Arab Emirates, The Philippines, Angola, Saudi Arabia and Egypt. The brand is also present in multi-brand stores in over 50 countries, among them Mexico, Canada, Denmark, The Netherlands, England, Spain, Portugal, Australia, Thailand, and Russia.

For media queries, please contact

Bhuvana Acharya,
P.O. Box 25030,
Dubai, UAE,
Tel : +9714 8094000
Fax : +9714 8094040
bhuvana.acharya@cplmg.com